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A quick primer on naming
Recently I was asked by a friend, already well down the road to naming her company, about the key things to consider in the late stages of a naming process. I sent her this quick email: “Note that you...
View ArticleYour help wanted: rename this blog
[Cache - #66] As you might know, my company is about to change names. The new name will give me a clear platform from which to persuade people that brand names are one of the most cost-effective – and...
View ArticleComing May 2012: Updated and revised edition of Brand: It Ain’t the Logo*
By Ted Matthews With Andris Pone “This is a book about perspective and understanding. The kind of perspective that marketers need – not just for themselves but for those with whom they work every day...
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